Social Awareness Program

Empowering young people to create positive change in their city

Beyond Tourism & Culture

At 365 Association, our work goes beyond tourism and culture. We believe education and the urban environment are just as important. Through our Social Awareness Program, we reinvest back into Bulgaria - focusing mainly on young people and helping them build the skills, confidence, and mindset to create positive change in their own city.

People enjoying outdoor social activities and games in a park setting.

2011 - 2018

The Early Years

In the first years of our Social Awareness Program, we worked mainly with underprivileged children growing up in foster homes. Our focus was on broadening their horizons - helping them explore different career paths, meet inspiring professionals, and gain a clearer idea of the opportunities ahead of them.

At the same time, we introduced them to the city and the country they live in through guided walks, cultural visits, and shared experiences that many of them were discovering for the first time.

We also worked with refugee communities, organizing city tours and orientation activities to help them get to know Sofia, feel more confident navigating their new environment, and build a sense of belonging in Bulgaria.

Key Initiative

Free Sofia School

Training, inspiring, and empowering high school students to imagine and build a greener, cleaner, and more youth-friendly Sofia.
The idea is simple—when young people are trusted with responsibility and given practical tools, they step up.

Non-formal education

Learning outside the classroom, through hands-on activities, teamwork, and real-life challenges.

Focus on underprivileged youth

Especially supporting high school students from less privileged backgrounds.

Values

Looking Ahead

Continuing our work with students

In the years ahead, the Social Awareness Program will continue to work with students through structured trainings, hands-on projects, and lifelong learning initiatives that create real impact in their cities.

Engaging local communities

We're creating ways to engage communities in Sofia and Plovdiv through focused tours in Bulgarian for locals. These routes uncover hidden stories and potential of neighborhoods often overlooked by mainstream tourism, helping people rediscover their city beyond obvious landmarks.

Funding

How it's funded

The entire Social Awareness Program is funded through the budget generated by the walking tours organized by 365 Association. Every tour directly supports the next generation of active, engaged, and responsible young people.

Because for us, showing a city is important.
But helping shape its future matters even more.

We don't just show cities. 
We help people understand them.

And by understanding the world better, we believe we can improve it —
one story, one walk, and one shared experience at a time.

Book a Private Tour