Explore Bulgaria

365 Days a Year

Discover the stories of Sofia and Plovdiv through high-quality walking tours and immersive cultural experiences

Private Tours in

SOFIA & PLOVDIV

Choose your route, your pace, your experience.

About Us

Creating meaningful experiences at the crossroads of tourism, culture, and education

Who We Are

365 Association is a Bulgarian organization in
tourism, culture, and education.

For more than 15 years we have created meaningful experiences that help visitors discover Sofia and Plovdiv beyond the surface. Through our tours and cultural initiatives we share the stories, history, and hidden layers of the cities.

Our goal is to showcase Bulgaria as an exciting travel destination and create unforgettable memories for everyone who visits.

Custom Experience

Private tours in Sofia & Plovdiv

Your personal guide. Your schedule. Your interests. Experience Bulgaria your way.

Expert Local Guides

Licensed professionals with deep knowledge

Fully Customizable

Tailored to your interests and needs

Flexible Schedule

Choose your time, pace, and duration

8 Languages

Tours available in English, Spanish, German, French, Italian, Portuguese, Russian, and Bulgarian
15+
Years of experience
Top 10%
Worldwide on TripAdvisor
40+
Expert guides
150+
Countries served
Predefined tours

Our Projects & Experiences

Over the years, 365 Association has developed a wide range of cultural projects, themed tours,
and educational initiatives across Bulgaria.

Sofia

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Free Sofia Tour

Explore Sofia's main landmarks with our daily free walking tours!
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Communist Tour

Discover Bulgaria’s communist past and what it was like behind the Iron Curtain.
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Sofia Pub Crawl

Join us for a night out and experience the best of Sofia’s nightlife.
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Sofia Jewish Tour

Learn about the long and extraordinary history of the Bulgarian Jewish community.
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The Red Flat

Step back into Communist Bulgaria and experience everyday life inside the home of an ordinary Bulgarian family.
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365 Audio Guides

Explore Sofia & Plovdiv at your own pace with GPS-guided audio tours that work offline - your personal guide in your pocket.
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Drinks of Bulgaria

Experience Bulgaria in a glass through its traditional drinks - wine & rakia.
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Plovdiv

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Free Plovdiv Tour

Going to Bulgaria's second largest city? Join our free tour in Plovdiv!
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Plovdiv Graffiti Tour

The best way to explore Plovdiv’s new and exciting art scene
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Socialist Architecture Tour

Explore Plovdiv’s rich socialist architectural heritage
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365 Audio Guides

Explore Sofia & Plovdiv at your own pace with GPS-guided audio tours that work offline - your personal guide in your pocket.
Social initiatives

More than tours

Alongside our tourism projects, we develop educational and community initiatives, empowering young people to create positive change.

We also create special themed tours that highlight overlooked places and stories, raising awareness about their cultural and historical value.

Our goal is not only to show Bulgaria to the world, but also to contribute positively to the communities we work in.

Reviews

See what travelers are saying

Jana D
Visited April 2026
In every city we visit, we always make sure to join a free walking tour, and our overall impression of the city depends a lot on how the tour was. On Saturday, we joined a tour with Niki, and even though Sofia isn’t usually considered a top destination at first glance, this was one of the best free tours we’ve experienced in Europe. Niki is enthusiastic, funny, and very knowledgeable. We also received a great guide with suggestions on what to see in Sofia, and following his recommendation, we visited The Red Flat museum, which is fantastic. This tour should be the first thing you do when you arrive in Sofia. Highly recommended! Greetings from a family from Zagreb!
Sarah T
Visited April 2026
Book this tour, it's the best way to start your trip in Sofia! Yan was an incredible guide and the time flew by; he was super knowledgeable and fun shared some fun cultural things about growing up in Sofia. The tour is free, but you should tip generously - it is worth more than whatever you donate!
Bill G
Visited August 2025
My wife, son, and I visited Sofia and arranged a private 4 hour tour with 365 Association. I contacted them directly and they not only responded very quickly but were very accommodating. That being said the best part was our tour guide, Yoan, who was a walking encyclopedia of information with colorful stories to share that gave us a glimpse of the history and culture of Bulgaria and in particular Sofia. the price of the tour was very reasonable and even more so when one considers the ground we covered and what we learned during this tour. I would highly recommend Yoan as a tour guide.
Mike C
Visited April 2026
Really enjoyed this walking tour. Our guide was excellent. Great invites into the city and it’s history including how the city got its name.
Fabiola B
Visited April 2026
We did the tour with Dimitar and the experience was amazing! We spent 2 full hours learning about the best hidden gems of the city. He shared all the best places to visit after tour and we can only recomend!
claudia465
Visited March 2026
We did the 'Fairy Sofia Tour' with Kolyo. Very great tour, Kolyo is from Sofia which is a huge advantage. He does it very professionally, speaks a super English, has a lot of knowledge and also tells a lot about the history of Sofia. He can actually answer any question - really a very interesting tour and actually after that you know everything about Sofia you need to know:) - Thank you !

We don't just show cities.

We help people understand them.

And by understanding the world better, we believe we can improve it —
one story, one walk, and one shared experience at a time.